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What Actually Is Web Personalisation and Why It Could Be Worth More Than Magic Beans

What Actually Is Web Personalisation and Why It Could Be Worth More Than Magic Beans

Personalisation isn't just saying "Hello Jack." It's a spectrum from basic recognition to invisible anticipation. Here's what each level looks like and the data you need to get there.

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Personalisation
Getting Started With Personalisation

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How "No Results" can create a revenue stream

Every search returning no results is a customer telling you what to stock. For one client, tracking zero-result searches created entirely new product categories. The best part? You don't need sophisticated analytics. Just a spreadsheet and a monthly review habit.

Your Sectors Plan Differently. Your Emails Should Too.

Your customers don't all plan at the same time, so why email them like they do? We tracked search behaviour across 11,000 retail accounts and found sector timing varies by months. Aligning campaigns to planning cycles lifted conversions 31%.

Search Isn't a Feature. It's Market Intelligence

When 50 gift shop owners search for the same product in September, they're not browsing. They're predicting what consumers will buy in November. Your search logs already contain this intelligence. You're just not using it yet.

The Frontend Developer’s Accessibility Checklist

As frontend developers, we obsess over performance, smooth animations, and pixel-perfect UI. But here’s the thing: if a user can’t navigate your site with a keyboard, or your text blends into the background, it doesn’t matter how pretty it looks -it’s broken for them. Accessibility isn’

How to remove Atlassian's Jira plugin from Microsoft Excel

Have you installed Atlassian's Jira plugin for Excel and got frustrated with it opening on every spreadsheet? Fear not, here are some quick step-by-step instructions on removing it from Excel: 1. Click "Add-ins" in the Excel toolbar ribbon: 2. Click "My Add-ins": 3. You

Shipping Code Isn't the Same as Releasing Features

In software, everyone loves to say "We've shipped!" but what does that actually mean? Ask a developer, shipping usually means merging a pull request, deploying to production, or watching that CI/CD pipeline turn green. Ask a product manager and you'll get a different

Why Product Development Makes Sense for Agencies (And How to Actually Succeed)

Agencies have all the skills to build products. So why don't more do it? After 15 years building products at TSD, here's what we learned about first to market vs perfect, resourcing traps, and why watching clients succeed whilst you wait for their next spend hurts more than you'd think.

We're All Hunting for Clients, But Have We Missed the Shift?

Most agencies are competing for the same 5% of clients ready for major digital projects. But what about the 95% with functional-but-frustrating setups who just need their current platform to work better? We might all be hunting in the wrong forest.

Stop Sending 'You Forgot Something' Abandoned Cart Emails (Personalise them like this Instead)

Your abandoned carts aren't lost sales. They're untapped revenue streams waiting for the right approach at the right time. Most retailers send a generic "you forgot something" email and call it personalisation. We've spent years studying why customers abandon carts and when