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Latest — 15 Jul 2025

Why .NET Aspire is Revolutionising Cloud-Native Application Development and Why You Should Use It

In the rapidly evolving landscape of cloud-native development, Microsoft has introduced a game-changing framework that promises to simplify and streamline the development of distributed applications: .NET Aspire. This innovative platform is designed to address the complexities that developers face when building modern, scalable, and observable cloud applications. What is .NET

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Getting Started with E-commerce Personalisation: Why Simple Wins

The curiosity about how agencies can make personalisation work was palpable at Codegarden 2025. Yet the common pushback of "This won't work for my business because we're too niche" was something we've all heard, usually followed by concerns about complexity, cost, or

The AI Builder Revolution: Powerful Tools, but Still Need the Right Craftsperson

The software development world is buzzing with excitement about AI-powered site builders and development tools. From Lovable to Cursor, these platforms promise to democratise software creation and potentially transform how we build digital products. But before we get carried away with the hype, let's take a measured look

When Should You Upgrade Your CMS? Balancing Risk, Reward and Reality

Content Management Systems (CMS) are the digital backbone of many businesses' online presence. They power e-commerce platforms, support marketing teams and serve as the foundation for most online experiences. But the question of when to upgrade your CMS is one we’re asked time and again - and the

The Quiet Aftermath: Post-Project Emotional Transitions

I was reminded by a friend the other day of a moment that arrives with surprising consistency in our industry; that peculiar quiet which settles in after a successful project delivery. The Slack channels fall silent, the video calls cease, and the daily rhythm of collaboration suddenly stops. What follows

Customer Service Still Sells: How Support Experience Shapes Brand Loyalty

Customer service is often the forgotten pillar of e-commerce. We focus on user journeys, product recommendations and conversion rates - but forget that one poor support experience can undo all of that. Two recent online purchases reminded me how much customer service still influences trust and retention, often more than

AI in Daily Business: Why It’s Your Bionic Arm, Not Your Replacement

You can’t scroll three swipes without bumping into AI hype. From synthetic songwriters to automated recipe generators, it seems every industry is having its AI moment. But while the conversation is often futuristic, the real question for most business leaders is far more grounded: how do I use AI

The Invisible Unsubscribe Problem - Why You Need Double-Unsubscribe Protection in Your Email Marketing

Have you ever wondered why your email unsubscribe rates seem higher than expected? The culprit might be something you've never considered: Outlook's automatic link checking. When subscribers using Microsoft Outlook receive your carefully crafted emails, something happens behind the scenes. Outlook's security features scan

Seamless Wi-Fi: Creating On-Demand Passpoint Profiles and the Challenge of Frictionless Connectivity

Imagine downloading a mobile app that promises to connect you to Wi-Fi networks automatically, only to find yourself manually entering credentials at every hotspot. This common frustration highlights why Passpoint technology has become increasingly important. Passpoint (also known as Hotspot 2.0) allows devices to connect to trusted Wi-Fi networks

Resolving Assembly Binding Errors After Sitefinity Upgrade

We recently upgraded one of our Sitefinity installations from version 14.4.8144 to 14.4.8146. While the upgrade itself was relatively straightforward, we encountered an unexpected issue when a team member tried to clone and run the project. The Problem When Josh attempted to run the freshly cloned