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Business

A collection of 99 posts

The Human Touch in E-commerce: Why "No-Reply" Emails Are Hurting Your E-Commerce Brand - And What We Recommend Instead

In the increasingly digital world of e-commerce, it's easy to forget that behind every transaction is a human customer seeking not just products, but also connection and reassurance. As the CEO of TSD, a company dedicated to helping retailers excel in the digital marketplace, I've observed

The Real Cost of Building and Running an Efficient Engineering Team

When businesses consider internalising their development efforts—whether through a self-managed offshore partner or by creating a dedicated internal team to replace an external software partner—it’s tempting to focus on the apparent cost savings of hiring a few skilled engineers. After all, the promise of reduced expenses and

Super fast internet over 3G/4G... without broadband

With more of us working from home these days, getting decent broadband speeds can be tricky -especially if you work out in the countryside like we do however with a little time and money it doesn't need to be dial-up slow. Over the years we've tried

Turn negative reviews to your advantage

Nothing reassures a new customer quite like the experience of an existing customer, but its not always roses and that's ok if handled sensitively. No one likes a negative review, especially after having worked hard to service a customer, but you should not shy away from them as

To 08xx or not 08xx that is the question

At some point, when setting up a new website or business you need to give some thought to your telephone number. In the UK we have numbers that start with 08 which have different charging rates (free, local, national etc) and I've been asked several times in the

How to price your products

I blogged a few years ago about how to price your time I thought I should blog about how to price a physical product. Recently, I've been involved in setting up a new company selling all sorts of Christmas decorations, artificial trees and more called Festive Sparkle. Part

Don’t dwell - get over it and move on

One thing that always amazes me in business is the tendency people have to dwell on things and then miss opportunities that are out there. If you spot an opportunity then weigh up the pros and cons of the opportunity, what it will cost and the expected outcome. If it

Delay sending an email until the next working day

I know there are a fair few people that have automatic delays on their email to avoid sending emails too quickly but for some time now I've wanted to restrict emails so they're only send during office hours -to avoid getting into email conversations on the

Starting something new - Part 2: Designing a brand

Read Part 1: Naming the business here So you have a name, what next? For us, it was all about getting the company's look and feel right (the brand). Branding a company is not just a matter of it's logo and colour scheme, it's

Starting something new - Part 1: Naming the business

I've been a little quiet recently as other than running The Site Doctor, we've embarked on a new venture and as we're starting a new business from scratch. I thought it might be interesting for some if I blogged about our journey which kicked