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The Personalisation Metrics That Actually Matter (And the Vanity Ones to Ignore)

The Personalisation Metrics That Actually Matter (And the Vanity Ones to Ignore)

Most personalisation reports I see are full of the wrong numbers. Opens, clicks, coverage percentages. They look like progress, but don't tell you whether revenue moved. Here's what to measure instead, and a simple framework to report it without needing a data science team.

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Getting Started With Personalisation
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Error running Scratch Indexer in Sitefinity 15.3+ and uCommerce 9

We recently hit and issue when looking to upgrade a Sitefinity instance running uCommerce 9.7 to 15.3 and by extension 15.4 This presents itself in the form of an error when running the scratch indexer, which basically breaks the commerce engine and all site widgets when it

The Cold Start Problem: Why Most Personalisation Fails Before It Starts

The most common reason personalisation underperforms isn't the tool or the team. It's that the data collection window closed before anyone realised it had opened.

We Built an Open-Source MCP Server for Productive.io (and You Can Have It)

We built an open-source MCP server that connects your AI assistant to Productive.io. Over 40 tools for tasks, budgets, and more. Free, MIT-licensed, and ready to use.

What Actually Is Web Personalisation and Why It Could Be Worth More Than Magic Beans

Personalisation isn't just saying "Hello Jack." It's a spectrum from basic recognition to invisible anticipation. Here's what each level looks like and the data you need to get there.

How "No Results" can create a revenue stream

Every search returning no results is a customer telling you what to stock. For one client, tracking zero-result searches created entirely new product categories. The best part? You don't need sophisticated analytics. Just a spreadsheet and a monthly review habit.

Your Sectors Plan Differently. Your Emails Should Too.

Your customers don't all plan at the same time, so why email them like they do? We tracked search behaviour across 11,000 retail accounts and found sector timing varies by months. Aligning campaigns to planning cycles lifted conversions 31%.

Search Isn't a Feature. It's Market Intelligence

When 50 gift shop owners search for the same product in September, they're not browsing. They're predicting what consumers will buy in November. Your search logs already contain this intelligence. You're just not using it yet.

The Frontend Developer’s Accessibility Checklist

As frontend developers, we obsess over performance, smooth animations, and pixel-perfect UI. But here’s the thing: if a user can’t navigate your site with a keyboard, or your text blends into the background, it doesn’t matter how pretty it looks -it’s broken for them. Accessibility isn’

How to remove Atlassian's Jira plugin from Microsoft Excel

Have you installed Atlassian's Jira plugin for Excel and got frustrated with it opening on every spreadsheet? Fear not, here are some quick step-by-step instructions on removing it from Excel: 1. Click "Add-ins" in the Excel toolbar ribbon: 2. Click "My Add-ins": 3. You