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Boring Technology Wins: Architecture for Mid-Market E-Commerce

Boring Technology Wins: Architecture for Mid-Market E-Commerce

Mid-market e-commerce architecture isn't complicated: Umbraco at the centre, the ERP as the source of truth, hybrid sync as the default. The complexity hides in the integrations, and the tell is always the same word: "just". Boring technology wins, and here's why.

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200k Mid Market Ecommerce
Business

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Assume your software will outlive its end-of-life

We still run an Umbraco v4 site, on purpose. End-of-life is a date on the vendor's calendar, not a fact about your customer's business. Why the version you ship is the one worth designing for, and how to tell a managed risk from plain neglect.

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What I Took Away From Codegarden 2026

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We've achieved ISO 27001:2022. Here's what it actually means for you

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The Iceberg: Where €200k Actually Goes on a Mid-Market E-Commerce Build

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The €200k Sweet Spot: My Codegarden 2026 Talk on Mid-Market E-Commerce

Last week at Codegarden I argued that the most underserved part of e-commerce is the €150-300k middle: too complex for Shopify, too sensible for enterprise. Here are the slides, the argument, and what's coming next.