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What I Took Away From Codegarden 2026

There was a lot on AI at Codegarden 2026. That was not really surprising given how much it is changing the industry, and how much of an impact it is already having globally. All at a rapid pace. But what I liked was that most of the talks were not

Three Discovery Questions That Reveal What Your E-Commerce Project Will Really Cost

Discovery is where mid-market e-commerce projects are won or lost. Three questions reliably surface the real complexity: what happens when an order comes in, where does pricing live, and what's painful today. Here's how to use them, from both sides of the table.

We've achieved ISO 27001:2022. Here's what it actually means for you

We're now certified to ISO 27001:2022, the international standard for information security management. The scope covers everything we do: our e-commerce and software development work, end to end. We'll be straight with you, though. This one's been a few years coming, and

ERP Integration: The Conversation Your E-Commerce Project Can't Avoid

Mid-market businesses run on their ERP, so any e-commerce platform that doesn't talk to it properly is a toy. Here's why ERP integration is harder than anyone admits, and the CSV process we built in 2006 that's survived three ERP migrations.

The Iceberg: Where €200k Actually Goes on a Mid-Market E-Commerce Build

The storefront is maybe 30% of a mid-market e-commerce project. The rest sits underwater: integrations, data migration, business logic. Here's where €200k actually goes, line by line, and why a cheap quote is usually a deferred invoice.

The €200k Sweet Spot: My Codegarden 2026 Talk on Mid-Market E-Commerce

Last week at Codegarden I argued that the most underserved part of e-commerce is the €150-300k middle: too complex for Shopify, too sensible for enterprise. Here are the slides, the argument, and what's coming next.

What Personalisation Looks Like at Scale: Lessons from 20 Years

After 20 years building e-commerce personalisation, the approaches that actually compound are rarely the clever ones. Tim Gaunt reflects on what consistently works, what he got wrong early on, and where personalisation is heading next.

Building a Personalisation Roadmap on a Realistic Budget

Most personalisation projects don't fail because of budget. They fail because nobody sequenced the work properly. Here's a practical twelve-month plan, split into three phases, that builds real personalisation capability without a platform purchase, a new hire, or a six-figure investment.

What a slow Chrome trace told us about a 2,000-product catalogue page

A client flagged that their largest product listing page was unresponsive on desktop and crashing on mobile. Smaller catalogues worked fine. We opened a Chrome trace, found a 14-second blocking task, and then another, and then another. Here's what we found, and what shipped.

Running Products Alongside Client Work: Why It Took Us 15 Years to Get This Right

After 15 years building products at TSD, we're only now structuring this properly. Running an agency and running a product need different mindsets. Project completion vs continuous iteration. Clear deliverables vs never being "done". Here's what we learned the hard way.

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What I Took Away From Codegarden 2026

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Three Discovery Questions That Reveal What Your E-Commerce Project Will Really Cost

We've achieved ISO 27001:2022. Here's what it actually means for you

ERP Integration: The Conversation Your E-Commerce Project Can't Avoid

The Iceberg: Where €200k Actually Goes on a Mid-Market E-Commerce Build

The €200k Sweet Spot: My Codegarden 2026 Talk on Mid-Market E-Commerce

What Personalisation Looks Like at Scale: Lessons from 20 Years

Building a Personalisation Roadmap on a Realistic Budget

What a slow Chrome trace told us about a 2,000-product catalogue page

Running Products Alongside Client Work: Why It Took Us 15 Years to Get This Right

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