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Personalisation

A collection of 2 posts

Your B2B Business Isn't Too Niche for Personalisation: Your Customers are Human Too

Think personalisation won't work for your B2B business? From auction houses to wholesale giftware, we've proven every industry can deliver personalised experiences. The secret isn't complex algorithms - it's treating customers as humans, not data points.

Getting Started with E-commerce Personalisation: Why Simple Wins

The curiosity about how agencies can make personalisation work was palpable at Codegarden 2025. Yet the common pushback of "This won't work for my business because we're too niche" was something we've all heard, usually followed by concerns about complexity, cost, or