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Getting Started With Personalisation

A collection of 5 posts

Search Isn't a Feature. It's Market Intelligence

When 50 gift shop owners search for the same product in September, they're not browsing. They're predicting what consumers will buy in November. Your search logs already contain this intelligence. You're just not using it yet.

Stop Sending 'You Forgot Something' Abandoned Cart Emails (Personalise them like this Instead)

Your abandoned carts aren't lost sales. They're untapped revenue streams waiting for the right approach at the right time. Most retailers send a generic "you forgot something" email and call it personalisation. We've spent years studying why customers abandon carts and when

Stop Treating Your Premium Customers Like Everyone Else: Why Personalisation Matters

Premium customers have sophisticated tastes and high expectations. So why does your website serve them the same generic experience as everyone else? From wine clubs to spice masters, discover how smart brands use personalisation to turn browsers into loyal advocates

Your B2B Business Isn't Too Niche for Personalisation: Your Customers are Human Too

Think personalisation won't work for your B2B business? From auction houses to wholesale giftware, we've proven every industry can deliver personalised experiences. The secret isn't complex algorithms - it's treating customers as humans, not data points.

Getting Started with E-commerce Personalisation: Why Simple Wins

The curiosity about how agencies can make personalisation work was palpable at Codegarden 2025. Yet the common pushback of "This won't work for my business because we're too niche" was something we've all heard, usually followed by concerns about complexity, cost, or