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Tim Gaunt

Stop Treating Your Premium Customers Like Everyone Else: Why Personalisation Matters

Premium customers have sophisticated tastes and high expectations. So why does your website serve them the same generic experience as everyone else? From wine clubs to spice masters, discover how smart brands use personalisation to turn browsers into loyal advocates

Your B2B Business Isn't Too Niche for Personalisation: Your Customers are Human Too

Think personalisation won't work for your B2B business? From auction houses to wholesale giftware, we've proven every industry can deliver personalised experiences. The secret isn't complex algorithms - it's treating customers as humans, not data points.

The Death of the Hero: Why E-commerce's Greatest Champion Has Become Its Biggest Liability

Every great story needs a hero -someone who swoops in to save the day, commands attention, and delivers the crucial message when it matters most. For over two decades, the web had its champion: the hero banner. Bold, prominent, and undeniably powerful, it dominated homepages across the digital landscape, from

TSD Wins Prestigious Umbraco Jury's Choice Award 2025 for Bond Jewellery E-commerce Innovation

Our Herefordshire digital agency recognised at Denmark's premier Umbraco conference and featured in The Hereford Times We're thrilled to announce that we have been awarded the prestigious Jury's Choice Award at the 2024 Umbraco Awards for our innovative e-commerce solution created for Birmingham'

Getting Started with E-commerce Personalisation: Why Simple Wins

The curiosity about how agencies can make personalisation work was palpable at Codegarden 2025. Yet the common pushback of "This won't work for my business because we're too niche" was something we've all heard, usually followed by concerns about complexity, cost, or

The AI Builder Revolution: Powerful Tools, but Still Need the Right Craftsperson

The software development world is buzzing with excitement about AI-powered site builders and development tools. From Lovable to Cursor, these platforms promise to democratise software creation and potentially transform how we build digital products. But before we get carried away with the hype, let's take a measured look

When Should You Upgrade Your CMS? Balancing Risk, Reward and Reality

Content Management Systems (CMS) are the digital backbone of many businesses' online presence. They power e-commerce platforms, support marketing teams and serve as the foundation for most online experiences. But the question of when to upgrade your CMS is one we’re asked time and again - and the

The Quiet Aftermath: Post-Project Emotional Transitions

I was reminded by a friend the other day of a moment that arrives with surprising consistency in our industry; that peculiar quiet which settles in after a successful project delivery. The Slack channels fall silent, the video calls cease, and the daily rhythm of collaboration suddenly stops. What follows

Customer Service Still Sells: How Support Experience Shapes Brand Loyalty

Customer service is often the forgotten pillar of e-commerce. We focus on user journeys, product recommendations and conversion rates - but forget that one poor support experience can undo all of that. Two recent online purchases reminded me how much customer service still influences trust and retention, often more than

AI in Daily Business: Why It’s Your Bionic Arm, Not Your Replacement

You can’t scroll three swipes without bumping into AI hype. From synthetic songwriters to automated recipe generators, it seems every industry is having its AI moment. But while the conversation is often futuristic, the real question for most business leaders is far more grounded: how do I use AI