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Business Start-up Advice

A collection of 38 posts

Start-up's golden triangle of customer loyalty - cohort analysis Part 1

If you're from a financial or medical background you'll probably already be familiar with cohort analysis but more recently it's become a very popular way of measuring customer loyalty among your consumers. I've been playing with it with our customers for a

Recurring payment provider options for a UK start-up

As many of you will know, we're currently in the process of launching a new online service -Crisis Cover which is a digital safe for your business' digital assets. A week before the launch we ran into a slight hiccup in regards our payment gateway. The problem

Calculating what an employee will cost you

As people are now looking to employ I thought it would be helpful to overview the general costs involved with employing someone in the UK and how you can factor that back to an hourly charge. Some Assumptions 1. As most of my readers are within the IT industry, I&

CodeGarden 09 Open Space Minutes - Space 1: How to sell Umbraco

It's taken some time to get here and there's still more to add as I think this is a pretty big topic but I thought I'd get started. I wanted to keep the session more focused on the selling points of Umbraco and how

Do you yell dot com?

We've recently (and somewhat oddly) had a lot of dealings with Yellow Pages. In the past when asked, I've suggested people shouldn't bother with paying to be listed within the Yellow Pages -especially if you're an IT related company. This was purely

Market rates -can I have the same hourly rate for all clients?

This started out as a response to a comment and then I thought it might be better as a post in it's own right. In his commentDavid Conlisk said: First off Tim very well done on providing some excellent information on the site. I've just spent

Site, Sight, Stacey, Stacie and all the other ways you can spell The Site Doctor wrong

One of the quandaries I've had for a while with The Site Doctor is our name, it sounds silly but I've lost count of the number of times I've had to spell out "site", it may not be too obvious why at

TOP SECRET - Today's the day!

Ok so today's quite an exciting -and pretty scary day. After a few months of speculating, Stacey has finally decided to hand in her notice and come and work with me full time. It's scary because although I know it'll make her much happier

A show of hands -why are you in business?

As part of the company's branding overhaul, I'm currently reviewing The Site Doctor's business plan to make sure it still fits in with where I want the business to go and what I would like to achieve and Stacey (our latest and greatest employee

Why should we use you?

While at the recent Startups Live event I got asked a question that I really should have been prepared for "Why should we use you?". At the time I was tired and hungry (no excuse I know) and so I was a little thrown. I think it'