TSD Wins Prestigious Umbraco Jury's Choice Award 2025 for Bond Jewellery E-commerce Innovation

Our Herefordshire digital agency recognised at Denmark's premier Umbraco conference and featured in The Hereford Times

We're thrilled to announce that we have been awarded the prestigious Jury's Choice Award at the 2024 Umbraco Awards for our innovative e-commerce solution created for Birmingham's Bond Jewellery. The award ceremony took place at Codegarden, Umbraco's flagship annual conference in Odense, Denmark, where digital agencies from across Europe, the UK, and the USA gathered to celebrate excellence in web development.

International Recognition for Local Innovation

This year's Jury's Choice award went to Herefordshire-based TSD for the eCommerce site we created for Bond Jewellery, a company based in Birmingham's Jewellery Quarter. The site impressed judges with its cutting-edge functionality, including a custom live feed into the Diamond Exchange, dynamic pricing, and the seamless integration of Stripe payments through a bespoke implementation of Umbraco Commerce.

The project stood out amongst fierce competition, with more than two hundred projects submitted by digital agencies from Europe, UK and the USA, with winners selected in seven categories. The Jury's Choice Award represents the pinnacle of achievement, reserved for solutions that demonstrate exceptional technical excellence and innovative use of the Umbraco platform. Furthermore, we were the only UK business to be nominated.

The judges commented: "The complexity of the use-case and the way TSD implemented this with Umbraco Commerce to deliver an elegant front-end with deep functionality, including a live Diamond Exchange feed, is truly impressive."

Technical Excellence Meets User Experience

The Bond Jewellery website showcases our expertise in creating sophisticated e-commerce solutions that balance complex functionality with intuitive user experience. Key features that impressed the judges include:

Real-time Diamond Exchange Integration: A custom live feed providing up-to-the-minute diamond availability and pricing data, ensuring customers always see current market information.

Dynamic Pricing System: Intelligent pricing that adjusts in real-time based on market conditions and product specifications.

Seamless Payment Integration: Custom Stripe implementation through Umbraco Commerce, delivering a frictionless checkout experience.

Extensive Product Catalogue: More than 6,500 products are presented on the site, plus precious metal variants for each of the diamond settings, all managed through an intuitive content management system.

Editor-Friendly Interface: We have made the editor experience as easy as possible to facilitate product updates, ensuring Bond Jewellery's team can maintain their extensive catalogue efficiently.

Overcoming Technical Challenges

The project required considerable technical innovation to integrate modern APIs with Bond Jewellery's existing systems. As detailed in our case study, we faced unique challenges including limited API documentation and compatibility issues with legacy systems. Our team's expertise in navigating complex integrations enabled us to deliver a solution that not only met but exceeded expectations.

The implementation also includes sophisticated currency conversion capabilities, allowing Bond Jewellery's international customers to view prices in their preferred currency - a feature that has significantly enhanced the global shopping experience.

Industry Recognition and Local Coverage

Tim Gaunt, CEO of TSD, commented:

"We always strive to provide our customers with tailored eCommerce solutions that provide a great user experience and maximise clients' return on investment. We're delighted to gain this level of international recognition from Umbraco and our peers in the industry."

This achievement has garnered significant attention, with coverage in The Hereford Times by Alexandra Cooke highlighting how our Herefordshire-based digital agency has achieved international recognition at the prestigious three-day Codegarden conference in Odense, Denmark. The award demonstrates that innovation and technical excellence aren't confined to major metropolitan centres - they can flourish right here in rural England.

What This Means for Our Clients

This recognition validates our approach to e-commerce development, which prioritises both technical sophistication and practical business outcomes. As outlined in our recent thinking on post-purchase order amendments, we believe successful e-commerce platforms must evolve beyond basic functionality to create genuinely valuable customer experiences.

The Umbraco platform's flexibility proved instrumental in delivering Bond Jewellery's complex requirements whilst maintaining the intuitive editing experience that makes content management genuinely accessible to non-technical users.

Looking Forward

Pernille Stausbøll, Vice President Marketing at Umbraco, commented on the variety and standard of submissions, stating, "Our mission is to provide a CMS platform that is sufficiently flexible, extensible, and scalable to support enterprises' digital ambitions, now and into the future. The award finalists demonstrate how our digital agency partners are using Umbraco to build outstanding websites that meet the most demanding business requirements, while remaining user-friendly for customers, editors, and marketing teams."

This award represents more than recognition of past achievement - it reinforces our commitment to pushing the boundaries of what's possible in e-commerce development. Whether you're planning a sophisticated multi-channel retail operation or seeking to enhance an existing platform, our award-winning approach ensures your project benefits from proven expertise and innovative thinking.

For businesses considering their next digital transformation, this international recognition demonstrates our capability to deliver world-class solutions that drive genuine business results. Because at the end of the day, that's what truly matters - creating digital experiences that exceed expectations and deliver measurable value.

About TSD
We are a Herefordshire-based digital agency specialising in Umbraco development and e-commerce solutions. We go beyond coding to provide tailored solutions that generate more than they cost. For more information about our services, visit www.tsd.digital or call 0121 31 45 374.

About the Umbraco Awards
The annual Umbraco Awards celebrate outstanding achievements within the Umbraco ecosystem, recognising digital agencies that create exceptional websites and innovative solutions using the open-source Umbraco content management system.